REASON WHY KPOP GROUP MAKE MORE COMEBACK MORE THAN ONCE A YEAR

Nowadays, KPop is not something foreign to the wider community, it become more and more global. The Hallyu wave that continues to grow has also brought the K-Pop industry or group to be more successful in the eyes of the world. Many agency start to targeting wider market, outside their country. As K-Pop spreads all over the world, idol stars continue to release their latest works. Multiple comebacks are familiar. It's rare for a popular group to stand only one come back a year. Especially when they're still a rookie, who needs public recognition first. While competition is getting tougher, the popularity of each idol star must always be maintained and improved. That's why many K-Pop agencies decide their stars to make more comebacks through EPs or mini albums. Thinking about all that in minds, then what are the reasons for these K-Pop groups to make multiple comebacks in a year?

1. Make it to stay relevant in the business

Maintaining the popularity of idol stars is certainly the main thing that must be considered. This is also the reason why many K-Pop groups make more than one or two comebacks in a year. Because if they're being a bit lazy, public would switch to another group who offer the same interest. In fact every month, there is almost always a new group debuting. Of course, this makes the competition in the K-Pop industry even tougher.

To get popularity can be obtained in various ways. Some of them, such as comebacks with unique concepts, songs that dominate various music charts, to the number of album sales in the first week. That's the reason why many big agencies tried to pay ton of money for song writer and producer.

Not only popularity, to hold multiple comebacks in a year, the strength of the capital owned by the agency also needs to be considered. For just information, the power of capital was conveyed by Park Jinyoung or JYP in the Park Jinyoung's Party People program which aired on SBS in September 2017.

He said that popular singers could spend around 150 to 300 million Korean won for one comeback. This is equivalent to Rp. 1.9 billion to Rp. 3.8 billion.

With no small amount of capital, of course, only certain agencies can make multiple comebacks in a year. If an agency can make multiple comebacks, this becomes a 'strength' for them.

2. Variety shows as a place of promotion as well as to continue to be discussed

It's not new anymore, if now KPop rookie to senior groups have their own variety shows or reality shows. In fact, some of them have started it since before their debut.

Various activities of idols can be accessed and watched by fans almost every day. This is where fans can see the other side of their idol. Of course, this is something that fans like.

Interesting variety shows or reality shows indirectly become a promotional event for the group to the public. In addition, if the uploaded content

3. The more appearances in public, the less easily forgotten

Along with the development of the times and technology, the intensity of idol groups to appear in front of the public is also a concern. If an idol group has multiple comebacks in a year, they can appear in public more often. I mean if a person saw similar looking face again and again, they would somehow become friendlier, right?

The more comebacks you make, the more spotlight you will get. However, if it is done otherwise, it is not impossible that they will be 'forgotten'. No wonder, enlistment date for many kpop boy group is a huge problems for the fate of the group career.

According to Joongang Ilbo, multiple comebacks are the best way to make idol groups unforgettable. This is because, if the comeback is made only once a year, the absence of the idols will make the public switch to other stars. When the idol returns, maybe the public will start to 'forget' the star.

4. The 'mysterious' side of K-Pop stars has changed

Again, the times and technology have encouraged K-Pop idols to appear in public more often. In fact, in the past, the 'mysterious' side of idol stars in South Korea was more often shown to the public.

However, when accessing various kinds of content has become easier with the presence of the internet, the 'mysterious' side has begun to shift. Now, fans can actually feel closer to their idol.

There are many platforms that idols use to interact with fans. In fact, now fans can feel the sensation of directly chatting with their idols in a chat room like chatting with their own friends.