New Blind item of 2021 to 2022 about Kpop idols

On one of new blind item, there is one private messages between celebrity “Y,” who debuted as a singer, and CJ Group’s chairman Lee Jae Hyun’s younger brother Lee Jae Hwan, the chairman of Jaesan Holdings, were revealed. The private messages indicate a close relationship between the counter part and evoke more intimate one.

Previously, The police raided CJ Powercast's headquarters on July 2 as part of their investigation into the allegations that the company’s president Lee Jae-hwan, who is a younger brother of Lee Jae-hyun, chairman of the CJ Group, bought a 2.5-billion-won worth yacht and several vehicles with the funds of the company and used them for personal purposes.

The blind item states as follow:

According to 8 News, chaebol Lee Jae Hwan has been "sponsoring" former female idol A, who is currently a celebrity personality. He's known as the youngest brother of the CJ Group's presiding president as well as the chairperson of a subsidiary company.

Some netizens speculated that Choi Ye Na, ex member of izone, could be the celebrity in question, and her agency Yuehua Entertainment denied the rumors by stating that they would take legal action against malicious rumors about their artists.

Screenshots of alleged text messages by Lee Jae Hwan give instructions on how to handle A's music promotions. The messages state, "As for A, she seems to be more interested in music distribution than her YouTube activities, so I've already told our music business department to cooperate with her for the confirmation of her music releases and upcoming promotions." Another screenshot details a conversation between the two that indicates a friendly and possibly romantic relationship. A writes, "Mr. Chairman, what are you up to? It's cold so don't go outside," and he responds, "Thinking of A."

Well, it's a sensitive rumors and while it is untrue, it still can affect the artist image. Afterall, the connotation regarding CJ ent isn't good. Sponsorship" in the entertainment world is known to be a code word for a celebrity sexually entertaining a businessperson in exchange for money or leverage in their field.

Choi yena wrote:

I was so baffled to see my name rapidly spread as if it were true when I have not even met him and have no involvement whatsoever.

I don't understand why I have to go through such a preposterous thing while I was just working hard, pursuing my dream...And I am still frustrated and upset because it seems many people are believing the rumors.

Before being investigated by the police on embezzlement and misappropriation allegations, Lee sparked off a social firestorm by allegedly abusing his secretary. Lee allegedly instructed his secretary to clean up his piss pot and committed sexual harassment-like acts when conducting a job interview with candidates who applied to be his secretary and where female employees were working. Some employees even alleged that Lee watched an obscene video in front of female employees.