IS YG and all their Artists inside DAMNED NOW?
YG's management has been grumbled about for a while now, but I couldn't find a proper thread where the management style and how abusive it is toward the artists/fans is discussed. I really think something is severely broken at YG and Blackpink's album scrap and Jennie's solo is pretty much a canary in a bird cage.
According to the netizen, YG Entertainment was included in the top 3 entertainment companies thanks to BIGBANG and G-Dragon, but now that most of the members have been enlisted in the army, that is no longer the case. It's a horrible fall for YG, a company who once was at the top spot in the industry, winning over SM Entertainment in its market capitalization. YG, had been in bad shape coz it couldn't keep up with sustaining revenue without Big Bang actively promoting. Seungri's scandal widened the gap copared to its competitors. As of 28th, the market capitalization of SM is 1,177.7 billion won, while JYP is @ 1,087 billion won. YG's post is about 300 billion won less (around 700+ billion won). It is shameful to still consider them to be a part of the Big 3.
YG is mismanaging Blackpink to the ground. I literally was only tided over from two years of eight songs because YG promised the first album of two years in November, with a full comeback schedule and multiple singles/music videos. That's literally asking for the bare minimum from fans. Even Western musicians are having more comebacks and they're notorious for the 2 year album cycle. The Dua Lipa song should have been their huge break into the west, but it only did kind of ok. I wasn't interested in that Dua Lipa song, which should've been the song that broke BP mainstream, because it sounded rushed with no video. Hell G-IDLE is getting huge opportunities like working with League of Legends and the extremely problematic but known (i guess) Madison Beer, which had a video that went to the front page of Reddit with 30k+ upvotes. What has BP been doing besides staying in the dungeon?
For BLACKPINK, his promotion strategy is really good in public eye, I’ll admit. Since they only release one or two songs per album on average, they only have six? five? music videos so far, and this is why everyone eats up their live performances and dance practices - because there isn’t much content from them. However, the number of songs they have per album is just sad to think about. They’ve been a debuted group for three years now. They only now have enough songs to fill up a regular album.
Ultimately, there's something just off about Jennie/BP's vibe now in my mind that I can't shake. I think everyone collectively feels like this but can't express it well, if that makes sense, if you look at all the comments that just seem nervous or anxious. This is the weirdest thing that's happened in kpop to me in the ten years on/off I've been listening. To see a HUGE HOT brand that was Jennie/Blackpink essentially lose like 80% of their spark essentially overnight because of how horribly it was mismanaged among other things.
There is clearly a disconnect between what YG feels like doing and what fans want, and at this point this disconnect is enough for me to walk away. The artist is the one that loses in the end, because my feelings for the artists are coloured by the management's atrocious handling of the brand.
Will GD who is going out from military soon can help YG from bankruptcy?
According to the netizen, YG Entertainment was included in the top 3 entertainment companies thanks to BIGBANG and G-Dragon, but now that most of the members have been enlisted in the army, that is no longer the case. It's a horrible fall for YG, a company who once was at the top spot in the industry, winning over SM Entertainment in its market capitalization. YG, had been in bad shape coz it couldn't keep up with sustaining revenue without Big Bang actively promoting. Seungri's scandal widened the gap copared to its competitors. As of 28th, the market capitalization of SM is 1,177.7 billion won, while JYP is @ 1,087 billion won. YG's post is about 300 billion won less (around 700+ billion won). It is shameful to still consider them to be a part of the Big 3.
YG is mismanaging Blackpink to the ground. I literally was only tided over from two years of eight songs because YG promised the first album of two years in November, with a full comeback schedule and multiple singles/music videos. That's literally asking for the bare minimum from fans. Even Western musicians are having more comebacks and they're notorious for the 2 year album cycle. The Dua Lipa song should have been their huge break into the west, but it only did kind of ok. I wasn't interested in that Dua Lipa song, which should've been the song that broke BP mainstream, because it sounded rushed with no video. Hell G-IDLE is getting huge opportunities like working with League of Legends and the extremely problematic but known (i guess) Madison Beer, which had a video that went to the front page of Reddit with 30k+ upvotes. What has BP been doing besides staying in the dungeon?
For BLACKPINK, his promotion strategy is really good in public eye, I’ll admit. Since they only release one or two songs per album on average, they only have six? five? music videos so far, and this is why everyone eats up their live performances and dance practices - because there isn’t much content from them. However, the number of songs they have per album is just sad to think about. They’ve been a debuted group for three years now. They only now have enough songs to fill up a regular album.
Ultimately, there's something just off about Jennie/BP's vibe now in my mind that I can't shake. I think everyone collectively feels like this but can't express it well, if that makes sense, if you look at all the comments that just seem nervous or anxious. This is the weirdest thing that's happened in kpop to me in the ten years on/off I've been listening. To see a HUGE HOT brand that was Jennie/Blackpink essentially lose like 80% of their spark essentially overnight because of how horribly it was mismanaged among other things.
There is clearly a disconnect between what YG feels like doing and what fans want, and at this point this disconnect is enough for me to walk away. The artist is the one that loses in the end, because my feelings for the artists are coloured by the management's atrocious handling of the brand.
Will GD who is going out from military soon can help YG from bankruptcy?
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