HYBE NEW PLAN FOR THE FUTURE 2022

The biggest Korean agency right now, hybe, release their plan for two years in the future.

In short, HYBE is set to launch NFTs and a new BTS video game in the future, plus they plan to debut new girl group both in Japan and globally soon. The company's subsidiary Source Music will launch a new girl group this year. This will be their first girl group to debut since GFriend's debut in 2015. HYBE Labels revealed their collaboration project with Geffen Records, owned by Universal Music Group, in their global pop girl group debut project. HYBE also announced that they will be holding a boy group 'global debut project', which will use the local training system in Japan. K, Nicholas, EJ, and Taki, four previous contestants from Mnet's 'I-LAND' last year, and additional contestants, will join the audition program '&AUDITION' to be selected as part of HYBE's new male artist group. '&AUDITION' is scheduled to be broadcast in Japan and released on YouTube next year.

Emphasizing the theme of 'boundless' expansion, HYBE Labels' present and future business models were introduced. Hybe announced their plans to debut a new global artist group using local training systems from HYBE's DNA, the United States, and Japan. Simultaneously, the content that shows the growth and selection process of idols will be broadcast in media programs, which plan to be released globally."

Artists in SB Projects plan to work with Justin Bieber and J Balvin for their U.S. tour in 2022, and HYBE revealed the list of other participating artists. Producer Bang Si Hyuk ("Hitman" Bang) and CEO Park Ji Won closed the briefing by once again emphasizing HYBE Labels' 'boundless expansion' when preparing for the future of music. The multi-national corporation also shared plans for their existing roster of acts moving forward. TXT and ENHYPEN are to receive their own series of webtoons, short films and animations as an expansion of their respective concepts, as well as a new BTS video game set to be released in early 2022. BTS’s new webtoon, 7Fates: CHAKHO, is an urban fantasy story inspired by the tiger hunters of the Joseon Dynasty. The CHAKHO are based on real tiger hunters from the Joseon Dynasty, the Chakhogapsa. The Chakhogapsa culled Siberian tigers to protect the nation from tiger attacks.An NFT-related venture is expected to arise from the partnership, which will allow content and products based on artist-related IP that will be able to be digitally-owned by fans and consumers.

Also, HYBE made a revelation about “Crimson Heart” – the last of the original stories that will be released within the next year. Since the characters are teenage girls, fans think this is the story of the next girl group. Crimson Heart is a coming-of-age story set in the city of Refugia, a controlled city cut off from the magical land of Unknown – a magical land filled with Blue Flames. The story unfolds when the girls one day find a mysterious ancient book and a red necklace in the library. They go on an adventure to a strange world in search of the “Island of Blue Fireflies”. Previously, HYBE also registered the copyright for “Crimson Heart“.

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