BRAND REPUTATION RANKING JUNE JULY 2023 KOREAN ENTERTAINMENT ACTOR IDOLS

The Korea Brand Index Research Institute has published its findings for June's K-Pop idol group brand value rankings. Every single month, they evaluate the hype and most bust worthy idols and ranking it into a list.

The Institute analyzed big data of currently promoting K-Pop idol groups in the following areas: consumer participation, media activity, communication, community activity, etc. Data was then converted into numerical values in order to determine the brand values of each brand by rank.

For the month of June (May 20~June 20 KST), BTS came out on top with a total of 11,654,947 brand value points, while BLACKPINK followed behind in second place with 5,209,267 points, NewJeans came in third place with 3,761,863 points, and Seventeen took up fourth place with 3,710,635 points. In the first half of June, BTS launched a series of global celebrations commemorating their 10th anniversary since debut with '2023 FESTA', which wrapped up on June 17 KST with a day of in-person events in Yeouido.

Meanwhile, here are the top 30 K-Pop idol groups in terms of brand value for the month of June: BTS, BLACKPINK, NewJeans, Seventeen, IVE, FIFTY FIFTY, LE SSERAFIM, (G)I-DLE, Stray Kids, aespa, EXO, NCT, TWICE, H1-KEY, BTOB, Girls' Generation, Oh My Girl, Big Bang, SHINee, MONSTA X, Red Velvet, ENHYPEN fromis_9, The Boyz, ASTRO, Cosmic Girls, Highlight, MAMAMOO, Super Junior, and STAYC.

From actor list, Ma Dong Seok ranked first in the movie actor brand reputation ranking this month. He was followed by Lee Joon Hyuk, Son Seok Koo, Ko Kyu Pil and Kim Dong Wook, respectively. Ma Dong Seok is drawing particular attention as he showed a gap of more than 6.8 million in brand reputation index with No.2 Lee Joon Hyuk. This showed what an unrivaled No.1 was.

The Korea Corporate Reputation Research Institute indexed 217,846,066 brand big data of movie actors from May 15th to June 15th by measuring consumer participation, social media, communication and community indices. Actors listed in the 2023 June Movie Actor Brand Reputation Ranking in order are Ma Dong Seok, Lee Joon Hyuk, Son Seok Koo, Ko Kyu Pil, Kim Dong Wook, Chun Woo Hee, Kim Byung Chul, Song Joong Ki, Kim Tae Ri, Han Suk Kyu, Lee Byung Hun, Lee Geung Young, Song Ji Hyo, Lee Je Hoon, Lee Seo Jin, Park Seo Joon, Kim Mu Yeol, Lee Jong Suk, Go Yoon Jung, Gong Yoo, Lee Yi Kyung, Jin Ki Joo, Hyun Bin, Kim Hye Soo, Lee Jung Jae, Jung Hae In, Lee Sun Gyun, Yoo Hae Jin, Kim Nam Gil, Park Hyo Joo, Kim Da Mi, Han Ji Min, Gong Hyo Jin, Seo In Guk, Choi Min Sik, Jung Woo Sung, Choi Woo Sik, Song Ha Yoon, Jeon Hye Jin, Jeon Do Yeon, Park Bo Young, Heo Sung Tae, Ha Jung Woo, Han Hyo Joo , Park Sung Woong, Hwang Jung Min, Ryu Jun Yeol, Jo In Sung, Lee Dong Hwi and Lee Jin Wook. Top 30 actors who appeared in the 2023 June Movie Actor Brand Reputation Ranking are Ma Dong Seok, Lee Joon Hyuk, Son Seok Koo, Ko Kyu Pil, Kim Dong Wook, Chun Woo Hee, Kim Byung Chul, Song Joong Ki, Kim Tae Ri, Han Suk Kyu, Lee Byung Hun, Lee Geung Young, Song Ji Hyo, Lee Je Hoon, Lee Seo Jin, Park Seo Joon, Kim Mu Yeol, Lee Jong Suk, Go Yoon Jung, Gong Yoo, Lee Yi Kyung, Jin Ki Joo, Hyun Bin, Kim Hye Soo, Lee Jung Jae, Jung Hae In, Lee Sun Gyun, Yoo Hae Jin, Kim Nam Gil and Park Hyo Joo.